PURL (Personalized URL)

Each Direct Mail recipient from your mailing list is given their own personalized website. This will:

Increase the impact of your marketing campaign with personalize variable elements on your direct mail piece that will get your prospect’s attention. Drive them to a landing page completely customized with their name, info forms and more – all online and interactive. Based on participation on their landing page, provide variable data offers or additional information product information. Comprehensive campaign can immediately follow-up with a direct mail completely automated based on their responses on the landing page. Your personal admin site will give you statistics to review your campaigns performance data and immediate ROI analysis.